Megatrends are powerful transformative forces that can influence the development of the global economy. They redefine business models, drive innovation and change the priorities societies set for themselves. Their influence can affect not only how we live and spend our money, but also political action and corporate strategies.
The growing appetite for thematic investing stems from the need to identify future return drivers (such as technological breakthroughs) of equity investments, which gives them the potential to outperform traditional broad indices that reflect the performance of the whole market. Recognising the potential for structural change and investing early in anticipated transformations (such as the rise of the internet in the 1990s) is a key factor in successful investing. This is especially important for long-term investors to ensure that their portfolios are positioned for growth opportunities.
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